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SKAN 4.0: How to leverage this new version of Apple’s attribution solution
Navigating SKAN campaigns can be challenging, and this article will help you manage them better. I will walk you through the early days of the SKAN attribution model, before diving deeper into the technical side of SKAN 4.0. Then, I’ll give you insights into 3 lessons from Kovalee’s Growth Team’s app marketing strategies and the experiments we’ve run, with key learnings and data from each.
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