Product

A/B testing for mobile apps: what it is and how we use it to boost conversion rates

In an increasingly competitive app market, taking a data-driven approach to optimizing the different aspects of your app is key. That can apply equally to your monetization flows, paywalls, pricing models, and more. With so many variables and elements to your app business, understanding which change had the greatest effect can be difficult. That’s where the concept of A/B testing comes in.