Paolo Manca

Growth Specialist

Articles by this author

ASO

ASO: 12x more visibility on the App Store for the app Parrot Pal

ParrotPal, an unconventional calorie tracker app, is one of Kovalee’s newest partner app. Created by nutrition experts, it allows users to set custom health targets, track their daily food intake through speech technology, and offer coaching based on the data logged. This case study accounts how Kovalee optimised ParrotPal on the app store through two main initiatives, which boosted the app’s visibility.

UA

How We Mastered Google Ads on iOS with a Lower CPI than Android

iOS advertising on Google Ads is full of complexities, particularly in terms of data transparency compared to Android. Despite the inherent challenges, at Kovalee, we have achieved notable success through our partner Bend through iOS campaigns on Google Ads. I will take you through our strategy and learnings that led the team to scale the campaigns quickly, achieving a lower Cost per Install (CPI) compared to our Android campaigns. This is not the case 95% of the time as the CPI is usually lower on Android.