Creatives
Kovalee Kreators: The UGC Program That Scaled 10 Apps in Under a Year
User-Generated Content (UGC) is essential for app marketing, as it engages audiences effectively. Recognising its power, Kovalee launched the Kovalee Kreators program a UGC community to leverage creator content at scale. Within the first year, 2,000 creators joined, producing thousands of high-impact creative assets that have driven impressive results across our app portfolio. Below, we explore how Kovalee Kreators has reshaped creative production by tackling ad fatigue, expanding audience reach, and scaling our portfolio with precision and efficiency.
