Kovalee Kreators: The UGC Program That Scaled 10 Apps in Under a Year
User-Generated Content (UGC) is essential for app marketing, as it engages audiences effectively. Recognising its power, Kovalee launched the Kovalee Kreators program a UGC community to leverage creator content at scale. Within the first year, 2,000 creators joined, producing thousands of high-impact creative assets that have driven impressive results across our app portfolio. Below, we explore how Kovalee Kreators has reshaped creative production by tackling ad fatigue, expanding audience reach, and scaling our portfolio with precision and efficiency.
2,000 Kreators Joined the Program in Less Than a Year
- Why did we create this program? Authentic content is key for resonating with users and standing out. Kovalee needed a way to generate UGC at scale to meet this demand.
- Instant success: From the start, the program attracted enthusiastic content creators, with Kovalee providing clear, engaging briefs to guide them.
- Direct contact and results: In just a year, 2,000 creators signed on, producing thousands of videos and ads to support Kovalee’s app portfolio resulting in 80% of our creative Top Spenders coming from the program. Kovalee maintains a hands-on approach with dedicated points of contact offering continual creative support to ensure Kreators deliver high-quality, on-brand content within a week.
- How we did it? We combined organic growth with targeted paid campaigns, to attract the right creators, cultivating a dynamic and engaged network aligned for each of our apps needs.
3 Benefits of Kreators: Fast Iterations, Scalable Creative Production, and Audience Reach
- Quickly tackle ad fatigue: The continuous stream of UGC allows us to adapt to market trends, staying relevant to users’ changing preferences.
- Rapid experimentation: With so much content, we can test ideas swiftly, learning what works without heavy production costs.
- Broader audience reach: Tailored content speaks directly to diverse demographics across social platforms, achieving up to 30% growth in organic installs through social sharing.
UpLife: 4x Revenue Growth Driven by Kreators
- Revenue spike: UGC content featuring authentic user experiences has enabled UpLife to achieve an impressive 4x increase in revenue over the past year
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- Enhanced cost efficiency: Cost per install (CPI) fell from approximately $5-$5.50 to around $3-$3.50. Additionally, the Day 0 return on ad spend (ROAS) in the US rose from 50% to 80%, while the cost per purchase on Meta was nearly halved.
- Charted growth: Revenue has shown a consistent upward trend, attributed to fresh UGC videos that combat ad fatigue and engage users authentically.
- Showcasing success: Below are some of UpLife's most effective UGC ads, including the standout creative that played a pivotal role in this achievement.
ParrotPal: Top 10 Ranking in the UK Thanks to Kreators and TikTok
- Top 10 UK app: Within months, ParrotPal soared to the UK’s top 10, powered by the program's focus on TikTok engagement.
- Revenue Surge: a remarkable 40x growth, which we see trends to continue this growth moving into next year.
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- TikTok Triumph: Creators have captivated audiences with relatable content on ParrotPal's unique voice-enabled calorie tracking feature, resonating with a growing, health-focused community —driven largely by TikTok, with 97% of users discovering the videos through the For You Page (FYP).
- Sample ads: Two highly effective TikTok ads that contributed to ParrotPal’s rapid success
Bend: Flexing Past Ad Fatigue with Kreators
- Revitalised engagement: Creator content showcasing Bend’s unique stretching routines diversified its appeal and attracted younger audiences, re-energising the app’s reach.
- Winning creatives: Fresh UGC ads quickly became top spenders, allowing us to crack the UGC code and eradicate ad fatigue for this mature app.
- Sustained growth: With a continuous stream of high-performing creatives, we effectively expanded Bend’s user base and positioning.
- Highlight reel: Top-performing UGC that drove Bend’s resurgence and its predecessors.
Conclusion
Kovalee Kreators is now essential to Kovalee's success, streamlining high-quality creative production for a competitive app landscape. With major updates coming to the platform, the program will expand even further, enhancing our ability to produce impactful content at scale. Interested in learning more about Kreators? Ping us to discuss how UGC can drive your app’s growth.
Kovalee is an app publisher specialising in scaling consumer apps through innovative marketing and growth strategies.